Leadership and Responsibility Free Samples -Myassignmenthelp.Com

Question: Clarify about Leadership and Responsibility. Answer: Presentation I have seen that different individuals have different propensities and some of them are one of a kind to them. Propensities for individuals are impacted by different elements. These elements run from social, social, authoritative, ecological, business and others (Besieux et al. 2015). It is seen that propensities are the practices that happen subliminally in individuals and this is a normal conduct for them, which happens over and again (Walker 2014). Propensities are created by individuals dependent on the creative mind, natural factors, their character qualities, correspondence, synergize and using the best resources one gangs (Nowell et al. 2016). The book, Stephen Coveys The 7 Habits of Highly Effective People gives me a thought regarding every one of these variables that impact the propensity for the individuals. There seven propensities are given in this course reading and I will investigate these components in setting of my experience and premium. In this task, I will give my perspectives on understanding and contradiction and the estimations of the propensities in close to home and expert life. Conversation Propensity 1: This propensity shows the idea of an individual. As per the book, I have seen it states life of an individual is planned by him and his decisions. Everything in life can't simply occur (Kalshoven et al. 2013). The joy, definitiveness, indecision, achievement that occurs in our life are all by our decisions. Nonetheless, I differ in this specific circumstance. This is on the grounds that; we don't pick achievement, joy, conclusiveness, or vacillation. Circumstance prompts this sort of decisions. We experience various sorts of episodes for an amazing duration (Sugrue 2015). These episodes lead to decision of the choice and it turns into a propensity for the people groups to have a comparable decision under a similar circumstance soon. There are two sorts of individuals, proactive and receptive. I consent to this reality as I have found in my own life and expert life that a few people dismiss simple undertakings expressing that I can't, I need to, assuming just and other contrary perspe ctives (Nemerowicz and Rossi 2014). They are the receptive individuals who pick the alternative to be responsive. A few people like to take up difficulties and they incline toward the language of I can, I have, I will, etc (Kalshoven et al. 2013). They center around their given activity and use their opportunity to have a profitable yield from the activity. In my work environment and individual, I have discovered both the proactive and receptive individuals. The previous one was found to concentrate on the issues they can repair and put on their exertion on their hover of impact, while the later one spotlights for the most part on the issues that can't be patched, as they have no power over them (Chenoweth and Theokas 2013). Propensity 2: The creator had referenced about the propensity for creative mind in the second propensity that prompts viability of the individuals. He had said that everything is made twice, first is the psychological creation and the second is the physical creation. The intensity of creative mind prompts the achievement of physical creation (Besieux et al. 2015). I totally consent to this reality as anything, which is all around envisioned and arranged, is as of now half done. Envisioning and arranging a circumstance gives us a thought regarding the way of achievement of the work. Following this way would show us the light of progress and it would be exceptionally viable to play out the undertaking. I have seen that profoundly compelling individuals first casing put their arrangements and dependent on this creative mind, they continue to reach to their prosperity (Kalshoven et al. 2013). This likewise encourages us to concentrate on our objectives and give a reality to our thoughts that we consid er. I have seen that in my expert life, the things, which I had arranged and envisioned first in the wake of getting the task, had turned out to be well than the spontaneous ones. Subsequently, having a blue print of the work we will perform will consistently give us better rules to play out our work and prevail in it. The individuals, who have this propensity for creative mind, succeed more than the individuals who do not have this propensity. Propensity 3: This propensity is characterized as the physical creation that comes after the idea of an individual and the minds and plans about the attempts to be finished. We go over different sorts of works, which are similarly significant at a state of time. Be that as it may, we have to organize the significance and continue with the assignments as needs be (Nowell et al. 2016). Giving legitimate need to the best possible works is a solid propensity for any individual to be profoundly compelling. It is significant for us to carry on with a solid and adjusted way of life. This basic will be incited by the adjusting to the propensity for perceiving the correct errand at perfect time and not by overextending ourselves (Eden 2013). This additionally advances time the executives and sorting out the work according to our own needs that we have envisioned and planed by our propensities (Nemerowicz and Rossi 2014). I have seen at my work environment and in close to home life that individuals who can organize their work and offer need to the things that they find is commendable, comes out to be profoundly powerful individuals (Besieux et al. 2015). They prevail in their life and barely face any prevention to finish their work inside the allotted time. Along these lines, the propensity for putting the primary thing from the start place is a powerful propensity, which would assist us with reaching our objectives inside the given time effortlessly and insignificant exertion. Propensity 4: This propensity for compelling individuals shows the uplifting disposition of the individual towards progress. In this propensity it is seen that the individual considers the shared advantage of each one of the individuals who are engaged with the undertaking. He doesn't consider getting the lions portion of the benefit for himself or appeals to God for the loss of his rival (Besieux et al. 2015). I have seen that the individuals with these sorts of propensities are developed, have plenitude attitude and they adhere to their actual sentiments. I consent to this reality about the individuals having the propensity for think win-win (Horton 2013). They consider the prosperity and benefit of the considerable number of individuals encompassing them and don't have the attitude of bombing somebody so as to pick up progress. I have discovered these individuals are tolerant and they have the sentiments of fearlessness and thought for other people. They help other people to arrive at their obj ectives and urge them to succeed (Kalshoven et al. 2013). This thus turns valuable for them as they gain backing and trust of others, who likewise encourages him to ascend the stepping stool of accomplishment and be compelling (Dubrin 2015). Hence, this propensity is a significant propensity for any individual to be fruitful and they have the quintessence of development by giving a harmony among boldness and thought. Propensity 5: This propensity is a significant propensity for an individual to be exceptionally compelling individual. The propensity for tuning in to others and understanding them is a significant propensity for an individual that causes him to bond with different people. We face a daily reality such that futile way of life has become a significant rule for endurance (Du et al. 2015). We possess negligible energy for other people and we stay occupied to use the accessible chance to develop ourselves. In any case, this leads us to lose the trust and worry of numerous individuals as we don't hear them out and we were unable to decipher their issues accurately to get them out. Along these lines, the propensity for understanding individuals first and afterward request others to comprehend ourselves is a significant propensity so as to pick up achievement throughout everyday life. We some of the time, however tune in to other people, yet decipher them in our own point of view (Nowell et al. 2016). We will in general listen self-portrayingly and react to them either assessing or examining or exhorting or deciphering. This propensities prompts distortion of the issues and the arrangement comes out to be an alternate one (Chenoweth and Theokas 2013). In this way, the propensity for tuning in to others minutely and cautiously is significant so as to pick up the trust of others and get their assistance when required. I concur that the propensity for talented correspondence is imperative to accomplish the title of profoundly successful individuals (Nowell et al. 2016). The propensity for legitimate correspondence prompts making a decision about the individual effectively, question them in their edge of reference, offer them guidance and arrangement as per their issues and spur them as they need. This propensity for skilful correspondence is critical to assemble a significant level of trust in our relationship and not to have an autobiographic react for any issues (Ciulla 2014). In thi s manner, correspondence is a significant propensity that upgrades the viability of any individual in both individual and expert front (Kalshoven et al. 2013). Propensity 6: The propensity for cooperative energy is another significant propensity for an individual to be profoundly viable throughout everyday life. This propensity means to the idea of cooperation where the more the quantity of heads for a work, the better would be the work. Playing out any collaboration adds pizzazz to life and it assists with taking care of the issues without any problem. The propensity for performing cooperation for any venture assists with giving better plans to the issue (Besieux et al. 2015). This prompts better arrangement of the issue and it helps in time the board. Notwithstanding, the propensity for cooperative energy doesn't occur all alone. This propensity creates in individuals in the event that they are tolerant and they esteem the psychological, passionate and mental contrasts of their colleagues. This distinction of the attributes of the colleagues must be viewed as the quality of the group and not its shortcoming (Kalshoven et al. 2013). I have gone over dif ferent circumstances in both individual and expert front where cooperation end up being a viable answer for the issues. I ran over different issues in life where there were cost requirements and time imperatives. These requirements had made the activity further troublesome. Collaboration acted the hero of this issue (Nowell et al. 2016). I increased new encounters and they increased new knowledge. Cooperation lead to increment in new methodologies and this in the long run tackled our issues effortlessly. Subsequently, the propensity for synergize is a significant piece of profoundly powerful individuals and this assists with investigating new thoughts and e

Who you feel is a public speaker Term Paper Example | Topics and Well Written Essays - 750 words

Who you feel is an open speaker - Term Paper Example Charles Krauthammer, the renowned speaker in America, can comparatively be considered as a well-suited model for contemporary successful open speakers. The five components engaged with successful open talking are, â€Å"who is stating what to whom utilizing what medium with what effects?† (The Definition of Public Speaking). In the event that one is utilizing these components viably in his talking he is well on the way to build up himself as an effective open speaker, so is the situation of Charles. For Jaffe, â€Å"public talking happens when one individual plans and conveys a discourse for a gathering that tunes in, by and large without intruding on the speaker’s stream of ideas†( Jaffe 1). On account of Charles in America, his words were exceptionally esteemed by the American individuals thus he might be positioned in the classification of well known speakers. Different reasons power an individual to talk before general society. Prior open talking was viewed as the main source to spread snippets of data among the individuals. For example, in the Catholic houses of worship this was very much made use to spread the gospel. As the years passed by speakers utilized this mechanism for some reasons. It might be either to pass data or to interest the crowd, or to follow the beliefs of the speaker. In the cutting edge world open talking has been end up being a vital factor in governmental issues, religion, arrangements, amusement programs, and such. Whatever be the reason, the speaker, Charles takes extraordinary jobs to work upon. His perspectives on science and governmental issues have gotten the consideration of many. For him â€Å"Science has everything to state about what is conceivable. Science has nothing to state about what is permissible† and on politics† and he considers Obama as a leveler who â€Å"has come to limit the se paration among rich and poor. For him a definitive social worth is decency. Forcing it upon the American social request is

Recommender Link on the Admission Application COLUMBIA UNIVERSITY - SIPA Admissions Blog

Recommender Link on the Admission Application COLUMBIA UNIVERSITY - SIPA Admissions Blog We field our fair share of questions regarding letters of recommendation and we will offer specific advice regarding letter content and choice of recommenders in some future blog entries.   To get the recommender conversation started I just wanted to highlight where the letter of recommendation section can be found in the online application. Most of the data input for the application follows a tree starting with Getting Started and finishing with the checklist (see the white text below Application for Admission in the following screen shot). Some applicants will cruise through the tree of information and then wonder where to input their recommender information.   Although the recommender link is in view, it is easy to miss.   Take a look at the screen shot above and see the end of the red arrow.   To enter the name and information pertaining to your recommenders just click on Recommendations and read the instructions and input the appropriate information. Here are a couple of things to consider: Each applicant must choose three recommenders no more, no less. Recommender information can be entered at any time.   Once you start an application you can enter the recommender information as soon as you like.   Note that when you enter the information and submit it the recommender will receive an email a very short time later with instructions on how to submit their letter.   You might want to let them know ahead of time that the email is coming. An applicant does not need to wait for recommenders to submit their information prior to submitting the application.   There is no problem with an application being submitted before all of the recommendations have been submitted.   The opposite is true as well there is no problem with a recommender submitting a letter before the application is submitted. We will have more specific letter of recommendation advice in future entries.   The main purpose of this entry is to clarify where the information can be found.

Negotiating Of A Small Business Negotiation Essay

Negotiating is a practice that allows for two sides to reach common ground and agree upon a specific settlement or transaction. During this at times complicated process, the bargaining sides develop a measure together to move forward in their business process. As a lead negotiator of a small firm, the research and analysis of the sought after contract has to be thoroughly conveyed to the U.S. Government. The small business’s negotiating team should be very familiar with the federal negotiating team and all that the federal government is expecting from the product they desire. As there are hundreds of competitors out there, it is safe to assume that there are multiple products out there. However, the negotiating firm of the small business must use different negotiating gambits and pay particular attention to the body language and examine the language used during the entire process. When a company do their research on doing business deals or negotiating with the federal government, they should use various types of insider reporting to familiarize themselves with this process. Utilizing these various reports enables the business team’s negotiating firm to attain the information necessary to learn what the government is will ing to pay for their GPS systems. During your inquiry process, you want to ask questions that are informative and relative towards the negotiation process, in order to help you close the deal with at the end of the process. By asking these questions toShow MoreRelatedInfluence Of Cultural Differences On International Business Negotiations Essay1077 Words   |  5 Pagesdifferences on international business negotiations In the negotiation practice, many negotiators often do not understand or pay attention to the important influence of the cultural importance of the negotiations. 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If both sides in the negotiations could not reach an agreement and salvage the season, how must the two parties overcome the barriers (Trotschel, Loschelder, Huffmeier, Schwartz, Gollwitzer, 2011) to end the lockout? A thorough analysis of the terms, barriers and powers delineated throughout t he negotiation process will show that a more

The Road Not Taken By Robert Frost - 863 Words

The Poem, â€Å"The Road Not Taken†, by Robert Frost is a detailed poem about a conflict in a person’s life, dealing with having to take the right path throughout life. The Narrator of this poem is faced with a predicament when he comes across two paths. The choices that he makes in his life, can alter the future for better or worse. This poem describes his attitude and emotion towards his choices as well as, shows examples of themes, mood, and different literary devices. The title of this poem can specify to either road. The narrator speaks about the road â€Å"less traveled† (line 19). To put it simply, he chooses the road not taken by most travelers. When he chooses the less traveled road, then the other road becomes the road not taken. â€Å"The Road Not Taken†, displays many different themes and ideas. One of major theme is to not be afraid to take chances. The Road is used as a metaphor or symbolism. The Narrator can either take the path that many ot hers have already traveled on or he can be different, by taking the path that is rarely traveled upon. The road splitting is a metaphor for the choices we have to make in life. In particular, in line 6, he talks about thinking about taking one road, but then chooses another. This is a metaphor about thinking about your choices before making them. Nature is also used as a metaphor in the poem. In the beginning, he mentions the woods are yellow, which can conclude that the setting is in autumn. The autumn setting is used as aShow MoreRelatedThe Road Not Taken By Robert Frost983 Words   |  4 PagesThe poem â€Å"The Road Not Taken was written by Robert Frost, a four-time Pulitzer Prize winner in poetry, and also a special guest at President John F. Kennedy’s inauguration (Robert Frost Biography). Frost was born on March 26, 1874 in San Francisco, California and he died of complications from prostate surgery on January 29, 1963. 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His poem â€Å"The Road Not Taken† is a clarification of life. This paper will analyze and evaluate the formal elements of â€Å"The Road Not Taken† and consid er how these elements work together to fit the author’s purpose and clarificationRead MoreThe Road Not Taken By Robert Frost1297 Words   |  6 Pagesthe poet at the time. The poem I’ll be unveiling is â€Å"The Road Not Taken† by Robert Frost, one of the most well-known poets of the modern literature movement. He lived most of his life in America but moved to the UK a few years before World War 1. (Schmoop, 2008). Frost is known for pioneering the idea that poetry deserves to be spoken out loud, using rhythm and meter, giving his work a traditional ambiance. The title ‘The Road Not Taken’ suggests there is no â€Å"right† path, only the chosen path and

Food Safety System Free Essays

Food Safety Information Freezing and Food Safety oods in the freezer — are they safe? Every year, thousands of callers to the USDA Meat and Poultry Hotline have questions about the safety of items stored in their home freezers. The confusion seems to be based on the fact that few people understand how freezing protects food. Here is some information on how to freeze food safely and how long to keep it. We will write a custom essay sample on Food Safety System or any similar topic only for you Order Now F What Can You Freeze? You can freeze almost any food. Some exceptions are canned food or eggs in shells. However, once the food (such as a ham) is out of the can, you may freeze it. Being able to freeze food and being pleased with the quality after thawing are two different things. Some foods simply don’t freeze well. Examples are mayonnaise, cream sauce, and lettuce. Raw meat and poultry maintain their quality longer than their cooked counterparts because moisture is lost during cooking. Is Frozen Food Safe? Food stored constantly at 0  °F or below will always be safe. Only the quality suffers with lengthy freezer storage. Freezing keeps food safe by slowing the movement of molecules, causing microbes to enter a dormant stage. Freezing preserves food for extended periods because it prevents the growth of microorganisms that cause both food spoilage and foodborne illness. Freezing to 0  °F or below inactivates any microbes — bacteria, yeasts, and molds — present in food. Once thawed, however, these microbes can again become active, multiplying under the right conditions to levels that can lead to foodborne illness. Since they will then grow at about the same rate as microorganisms on fresh food, you must handle thawed items as you would any perishable food. Trichina and other parasites can be destroyed by sub-zero freezing temperatures. However, very strict government-supervised conditions must be met. Home freezing cannot be relied upon to destroy trichina. Thorough cooking, however, will destroy all parasites. Does Freezing Destroy Bacteria and Parasites? Freshness and Quality Freshness and quality at the time of freezing affect the condition of frozen foods. If frozen at peak quality, thawed foods emerge tasting better than foods frozen near the end of their useful life. So freeze items you won’t use quickly sooner rather than later. Store all foods at 0  °F or below to retain vitamin content, color, flavor, and texture. The freezing process itself does not destroy nutrients. In meat and poultry products, there is little change in nutrient value during freezer storage. Nutrient Retention The Food Safety and Inspection Service (FSIS) is the public health agency in the U. S. Department of Agriculture responsible for ensuring that the nation’s commercial supply of meat, poultry, and egg products is safe, wholesome, and correctly labeled and packaged. USDA Meat Poultry Hotline 1-888-MPHotline (1-888-674-6854) USDA Photo PhotoDisc Food Safety Whileand InspectionCamping Boating Food Safety Hiking, Service United States Department of Agriculture Freezing and Food Safety Enzymes Enzyme activity can lead to the deterioration of food quality. Enzymes present in animals, vegetables, and fruit promote chemical reactions before and after harvest, such as ripening. Freezing only slows the enzyme activity that takes place in foods. It does not halt them. Enzyme activity does not harm frozen meats or fish and is neutralized by the acids in frozen fruits. But most vegetables that freeze well are low acid and require brief, partial cooking to prevent deterioration. This is called â€Å"blanching. For successful freezing, blanch or partially cook vegetables in boiling water or in a microwave oven. Then rapidly chill the vegetables prior to freezing and storage. Consult a cookbook for timing. Packaging Proper packaging helps maintain quality and prevent freezer burn. It is safe to freeze meat or poultry directly in its original packaging, however this type of wrap is permeable to air and quality m ay diminish over time. For prolonged storage, overwrap these packages as you would any food for long-term storage. It is not necessary to rinse meat and poultry. Freeze unopened vacuum packages as is. If you notice that a package has accidentally been torn or has opened while food is in the freezer, the food is still safe to use; merely overwrap or rewrap it. Freezer burn does not make food unsafe; merely dry in spots. It appears as grayish-brown, leathery spots and is caused by air coming in contact with the surface of the food. Cut freezer-burned portions away either before or after cooking the food. Heavily freezer-burned foods may have to be discarded for quality reasons. Color changes can occur in frozen foods. The bright red color of meat as purchased usually turns dark or pale brown depending on its variety. This may be due to lack of oxygen, freezer burn, or abnormally long storage. Freezing doesn’t usually cause color changes in poultry. However, the bones and the meat near them can become dark. Bone darkening results when pigment seeps through the porous bones of young poultry into the surrounding tissues when the poultry meat is frozen and thawed. The dulling of color in frozen vegetables and cooked foods is usually the result of excessive drying due to improper packaging or overlengthy storage. Freezer Burn Color Changes Freeze Rapidly Freeze food as fast as possible to maintain its quality. Rapid freezing prevents undesirable large ice crystals from forming throughout the product because the molecules don’t have time to form into the characteristic six-sided snowflake. Slow freezing creates large, disruptive ice crystals. During thawing, they damage the cells and dissolve emulsions. This causes meat to â€Å"drip† and lose juiciness. Emulsions such as mayonnaise or cream will separate and appear curdled. Ideally, a food 2-inches thick should freeze completely in about 2 hours. If your home freezer has a â€Å"quick-freeze† shelf, use it. Never stack packages to be frozen. Instead, spread them out in one layer on various shelves, stacking them only after frozen solid. Freezer – Refrigerator Temperatures If a refrigerator freezing compartment can’t maintain 0  °F or below or if the door is opened frequently, use it for short-term food storage. Eat those foods as soon as possible for best quality. Use a free-standing freezer set at 0  °F or below for long-term storage of frozen foods. Keep an appliance thermometer in your freezing compartment or freezer to check the temperature. This is important if you experience a power outage or mechanical problems. The temperature in the refrigerator should be set at 40  °F or below. Check the refrigerator temperature with an appliance thermometer. Food Safety Information 2 Freezing and Food Safety Freezer Storage Times Because freezing keeps food safe indefinitely, recommended storage times are for quality only. Refer to the freezer storage chart at the end of this document, which lists optimum freezing times for best quality. If a food is not listed on the chart, you may determine its quality after thawing. First check the odor. Some foods will develop a rancid or off odor when frozen too long and should be discarded. Some may not look picture perfect or be of high enough quality to serve alone, but may be edible and can be used to make soups or stews. Safe Thawing Never thaw foods in a garage, basement, car, dishwasher, or plastic garbage bag, out on the kitchen counter, outdoors, or on the porch. These methods can leave your foods unsafe to eat. There are three safe ways to thaw food: in the refrigerator, in cold water, or in the microwave. The last two methods may be the fastest, however, the food must be cooked immediately after thawing. . It’s best to plan ahead for slow, safe thawing in the refrigerator. Small items may defrost overnight; most food requires a day or two to completely defrost. Large items like turkeys may take longer, approximately 1 day for each 5 pounds of weight. 2. For faster thawing, place food in a leak proof plastic bag and immerse it in cold water. (If the bag leaks, bact eria from the air or surrounding environment could be introduced into the food. Food may absorb water like a sponge, resulting in a watery product. ) Change the water every 30 minutes. After thawing, cook immediately. 3. When microwave-defrosting food, plan to cook it immediately after thawing because some areas of the food may become warm and begin to cook during microwaving. Refreezing Food thawed in the refrigerator is safe to refreeze without cooking, although there may be a loss of quality due to the moisture lost through thawing. After cooking, foods that were previously frozen are safe to refreeze. If previously cooked foods are thawed in the refrigerator, you may refreeze the unused portion. Freeze leftovers within 3-4 days. Do not refreeze any foods left outside the refrigerator longer than 2 hours; 1 hour in temperatures above 90  °F. If you purchase previously frozen meat, poultry, or fish at a retail store, you can refreeze if it has been handled safely. Cooking Frozen Foods Raw or cooked meat, poultry, or casseroles can be cooked or reheated from the frozen state. However, it will take approximately one and a half times as long to cook. Remember to discard any wrapping or absorbent paper from meat or poultry. When cooking whole frozen poultry, remove the giblet pack from the cavity as soon as you can loosen it. Cook the giblets separately. Read the label on USDA-inspected frozen meat and poultry products. Some items, such as pre-stuffed whole birds, MUST be cooked from the frozen state to ensure a safely cooked product. LOOK FOR THE USDA OR STATE MARK OF INSPECTION The inspection mark on the packaging tells you the product was prepared in a USDA or State-inspected plant under controlled conditions. Follow the package directions for thawing, reheating, and storing. Food Safety Information 3 Freezing and Food Safety Power Outage in Freezers If there is a power outage, the freezer fails, or if the freezer door has been left ajar by mistake, the food may still be safe to use if ice crystals remain. If the freezer has failed and a repairman is on the way, or it appears the power will be on soon, don’t open the freezer door. If the freezer door was left ajar and the freezer continued to keep the food cold, the food should stay safe. A freezer full of food will usually keep about 2 days if the door is kept shut; a half-full freezer will last about a day. The freezing compartment in a refrigerator may not keep foods frozen as long. If the freezer is not full, quickly group packages together so they will retain the cold more effectively. Separate meat and poultry items from ther foods so if they begin to thaw, their juices won’t drip onto other foods. When the power is off, you may want to put dry ice, block ice, or bags of ice in the freezer or transfer foods to a friend’s freezer until power is restored. Use an appliance thermometer to monitor the temperature. To determine the safety of foods when the power goes on, check their condition and temperature. If fo od is partly frozen, still has ice crystals, or is as cold as if it were in a refrigerator (40  °F or below), it is safe to refreeze or use. It’s not necessary to cook raw foods before refreezing. Discard foods that have been warmer than 40  °F for more than 2 hours. Discard any foods that have been contaminated by raw meat juices. Dispose of soft or melted ice cream for quality’s sake. When it is freezing outside and there is snow on the ground, the outdoors seems like a good place to keep food until the power comes on. However, frozen food can thaw if it is exposed to the sun’s rays even when the temperature is very cold. The outside temperature could vary hour by hour and the temperature outside will not protect refrigerated and frozen food. Food may become too warm and foodborne bacteria could grow. Additionally, perishable items could be exposed to unsanitary conditions or to animals. Animals may harbor bacteria or disease; never consume food that has come in contact with an animal. Frozen Cans Cans frozen accidentally, such as those left in a car or basement in subzero temperatures, can present health problems. If the cans are merely swollen — and you are sure the swelling was caused by freezing — the cans may still be usable. Let the can thaw in the refrigerator before opening. If the product doesn’t look and/or smell normal, throw it out. DO NOT TASTE IT! If the seams have rusted or burst, throw the cans out immediately. Wrap the burst can in plastic and dispose of the food where no one, including animals, can get it. Shell eggs should not be frozen. If an egg accidentally freezes and the shell cracked during freezing, discard the egg. Keep any uncracked eggs frozen until needed; then thaw in the refrigerator. These can be hard cooked successfully, but other uses may be limited. That’s because freezing causes the yolk to become thick and syrupy, so it will not flow like an unfrozen yolk or blend very well with the egg white or other ingredients. Frozen Eggs Food Safety Information 4 Freezing and Food Safety FREEZER STORAGE CHART (0  °F or below) Note: Freezer storage times are for quality only. Frozen foods remain safe indefinitely. Item Bacon and Sausage Casseroles Egg whites or egg substitutes Frozen Dinners and Entrees Gravy, meat, or poultry Ham, Hot dogs, and Luncheon Meats Meat, uncooked roasts Meat, uncooked steaks or chops Months 1 to 2 2 to 3 Unopened 12 3 to 4 2 to 3 1 to 2 Item Meat, uncooked ground Meat, cooked Poultry, uncooked whole Poultry, uncooked parts Poultry, uncooked giblets Poultry, cooked Months 3 to 4 2 to 3 12 9 3 to 4 4 2 to 3 to 12 4 to 12 Soups and Stews Wild game, uncooked 8 to 12 Food Safety Questions? Call the USDA Meat Poultry Hotline If you have a question about meat, poultry or egg products, call the USDA Meat and Poultry Hotline toll free at 1-888-MPHotline or 1-888-674-6854, TTY: 1-800-256-7072. The hotline is open year-round Monday through Friday from 10 a. m. to 4 p. m. EST (English or Spanish). Listen to timely recorded food safety messages at the same number 24 hours a day. Check out the FSIS Web site at www. sis. usda. gov. Ask Karen! FSIS’ automated response system can provide food safety information 24/7 and a live chat during Hotline hours. Send e-mail questions to MPHotline. fsis@usda. gov FSIS encourages the reprint and distribution of this publication for food safety education purposes. However, USDA symbols or logos may not be used separately to imply endorsement of a commercial product or service. AskKaren. gov The USDA is an equal opportunity provider and employer. Revised May 2010 How to cite Food Safety System, Essays

Metabical Case free essay sample

The weight loss drug vailable in three four-week packages. The four week packaging was at the specific point where the consumer did not have to spend too much money to buy it, yet got invested in the product enough that they would come back to buy the second and third portions Marketing Research According to the US survey 34% overweight 25. % obese 4. 7% severely obese Health care providers were positive about the prospects of weight loss drugs. Responses of individuals: indicates 12% would immediately opt for such a solution. Focus group: Need of Prescription-strength drug with FDA approval clinical results o backup weight loss results. Decision making The process of decision making for the consumers would follow the hierarchy of effects and would include the following steps Users involved in word of outh publicity First prescription drug to be approved by the FDA specifically for weight loss of overweight individuals credibility First prescription drug for BMI of 25-30 It worked on low dose formulation hence stress on liver and heart was lesser Side effects were less severe and conditional Behavioral modifications and healthier eating habits Results were seen on an average in 12 weeks More comprehensive support plan The above advantage could be used for positioning in the following ways: Premium pricing as it is the only FDA approved prescription drug for weight loss. We will write a custom essay sample on Metabical Case or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Strikingly different from dietary supplements for weight loss Segmentation Targeting multi cluster segmentation Demographic Income levels High Income group, since they are ready to pay out of their pockets. Gender- Females are more weight conscious. Age: 35+ Education: college plus Psychographic : Based on, Physical activity, Food preferences, Nutrition, Self image, Overall health l want to be healthier I want to fit into my skinny Jeans Geographic : US is the largest geographic segment where 65% of the entire adult population is over-weight, obese or severely obese . Targeting customers with a BMI of 25-30 Positioning Strategy Positioning as a Ã'›Life saving drug Those 20 extra pounds can kill you. Being overweight leads to heart disease, high blood pressure, diabetes Its time to get Healthy- Metabical can help. Positioning as a Ã'›Motivational Therapeutic drug Discover a happier and a more attractive you Increases confidence Boosts self- esteem Marketing Communication Strategy Electronic media TV Radio Social media Print media NEWS Magazines Viral media DTC and prescriber advertising Ã'›Free lunch pre launch program Metabical Challenge Biggest looser contest Medical education events Thank you

Knapps Stage Model Essay Essay Example

Knapps Stage Model Essay Paper Dear John. the drama-filled love affair film. John Tyree. a immature soldier. meets Savannah Curtis. a college pupil on spring interruption. and they rapidly fall in love. The film directed by Lasse Hallstrom. adapted from Nicolas Sparks’ novel of the same name. Dear John showcased many facets of communications in its most simple signifiers. Including the 10 phases of the Knapp Stage Model. which could really be witnessed throughout the Dear John the film and the book. as the two chief characters. John and Savannah. developed their relationship and as they tried to keep their relationship. In the Knapp’s Stage Model. Mark Knapp describes the patterned advance and development of relationships as a series of 10 phases in two stages: the ‘coming together’ . induction is followed by the experimenting. intensifying. integration and bonding phases. In the ‘coming apart’ . the differentiating. circumscribing. stagnating. avoiding and ending phase occu rs. These phases are illustrated in the movie Dear John. In the opening scene of Dear John. it was John’s and Savannah’s first clip meeting. it was attractive force at first sight. We will write a custom essay sample on Knapps Stage Model Essay specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Knapps Stage Model Essay specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Knapps Stage Model Essay specifically for you FOR ONLY $16.38 $13.9/page Hire Writer During the dark scene at the beach. they conversed. I would still believe it’s the initiating phase because the content of their conversation. They didn’t ask inquiries with the purpose of cognizing more of each other apart from that one inquiry. ‘’When are you traveling back? † which was instead insouciant. That will sum up the initiating phase. In the ulterior scene. John asked for a day of the month and Savannah agreed. That means they have both passed each other’s trial so there is an experimenting phase. By the manner. John really stayed at the Barbeque till the dark when he mentioned that his pa cooked dinner. Why else would one blow off his pa if it isn’t because he likes the miss? Therefore. that supports my base that they were already attracted to each other at the beach. At the dinner scene. they were started speaking about something more personal. They were doing little talk. The subject of household and John’s yesterye ar came in. These subjects normally wouldn’t be brought up at the initiating phase because they’re excessively personal. I would besides wish to associate to another construct with this scene which is relational demands of openness. If you notice. John wasn’t excessively comfy with the talk to the point he asked â€Å"why do you desire to cognize so much? † He would fall under the sort that closed away to other people. His replies were all one-liners. heterosexual to the point with no farther accounts. In the following scene. when they were walking towards the wooden house. that was another illustration of acquiring to cognize each other through speaking. This ends off the experimenting phase. They have a battle. but reconcile before John’s leave from the ground forces is over. When toilet returns to the ground forces. he and Savannah begin long distance relationship through handwritten letters. The first missive was really clear that Savannah loves John. Previously. John really gave Savannah a note in which the content wasn’t disclosed to the audience till the very terminal of the film. The note said â€Å"I love you† which was why Savannah wrote him. that missive was a answer . Those were revelations of feelings to each other. In that scene. John said â€Å"I made you a promise. didn’t I? † and subsequently. they both agreed to compose to each other all the clip. She was supposed to wait for him for a twelvemonth while he was off in Germany. That was a sense of committedness to the relationship. This will sum up the intensifying phase. The 4th phase is incorporating. This point is instead straightforward. It’s the turning point whereby the twosome announces to their friends and household that they are a twosome. In this instance. you could see John being introduced to Savannah’s parents. Couples do non ever follow purely to the theoretical account. Stairss could be jumped or revisited once more. Sadly. there was no 5th phase ( Bonding – matrimony. battle ) for this brace in the film. Conflicts arise because of different perceptual experiences ; it is besides illustrated in this film. There was a active scene at the terrace and it was because John wanted to widen his circuit with the ground forces but Savannah did non desire to wait for another two old ages. So after a long clip apart. John and Savannah find themselves floating apart and resigned to being apart from John. and Savannah sends a ‘D ear John’ missive stating him that she has become engaged to person else. John eventually got a missive from Savannah which she initiated a interruption up. Break ups are due to many possible factors. in their instance. alterations. hapless communicating and unrealistic outlooks. Changes referred to the immense alterations they went through from the two hebdomads of summer interruption together to being 1000 stat mis apart. Next. hapless communicating. I think this might be the least conducive factor. Even though. letters took hebdomads or months to make each other. their letters were filled with words. They told each other everything about their lives so it wasn’t a instance of floating apart. Last. it is the factor I think contributed the most likely which is an unrealistic outlook. Long distance relationships are difficult plenty and a individual can merely take it for so long. The first twelvemonth was all right but when John added two more old ages onto the heap. it was excessively difficult for Savannah to take. Although John’s and Sava nnah’s falling out they finally came together as friends. particularly when John’s male parent is on his decease bed. John returns place and connects with his male parent. something he was non able to make before. John so sells his father’s coin aggregation to fund Savannah’s husband’s malignant neoplastic disease intervention. In the last scene of the movie. John sees Savannah on the street and they embrace. The film may non showcase every bit much inside informations ; nevertheless it does demo the importance of communicating in a relationship. For illustration. Savannah chooses to compose a missive to John to interrupt the intelligence of her battle. alternatively of naming him. it shows that it is already a mark Doctor of Optometry avoiding the issue straight. A handwritten missive is a additive signifier of communicating. as John is non given a opportunity to answer instantly. If you were in John’s place. and you received a similar missive about your partner’s battle. would you travel back place to contend for what you want. or would you be ‘John’ . and merely bury yourself with work? Hopefully. now you have a better apprehension of the Knap p’s theoretical account and see how it fits into every relationship!

An oral Expose, on how does war create peace in The Things They Carried by Tim OBrien.

An oral Expose, on how does war create peace in The Things They Carried by Tim OBrien. How does war creates peace in "The Things They Carried"We are going to have peace even if we have to fight for it. ~Dwight D. EisenhowerThis what Eisenhower believes, this what the government believes, they believe that you have to shed blood to create peace. Everyone understands that there is no war for the sake of peace however there is war for the sake of power and greed. The government always starts to fight or begins any kind of conflict when problems start. War seems to be an easier problem solver than peace. However, how does the government makes his folk fight if war is a contradiction for freedom? The trick is that it says that the war for the sake of peace. In Tim O'Brien's book "The things they carried", which is written about the young soldiers drafted to Vietnam war, creates a peace within, he doesn't write only about the cruelty of war, he also write that they never felt more at peace.Randy BernardTim O'Brien creates peace within his book or war by showing the particula r story of Mary Anne, by using his style in describing that war wasn't only about killing, by showing that those soldiers only feel at peace during the war and by reaching death they also reached eternal peace.The best example of an individual that found peace during the war, during all those fights is Marry Anne. She came to Vietnam as a peaceful girl, she didn't have in mind to fight and she wasn't supposed to, she came to that place of hell for the sake of love for her boyfriend, so they wouldn't be apart anymore. It was evident that when she came there she was sending rays of innocence. "I swear to God, man, she's got on...

The Evedence that Led to the Invasion of Iraq Was Bogus Personal Statement

The Evedence that Led to the Invasion of Iraq Was Bogus - Personal Statement Example An inspection team was sent by the United Nations and the team could not verify existence of any WMDs. These weapons were suspected to be used in nuclear, biological and chemical warfare against the coalition and also the surrounding region.3 The claims made by the US have still not been verified. Iraq was suspected of having cruise missiles as a mean to deliver these weapons. Saddam Hussein was accused of war crimes and the country was suspected of harboring Al Qaeda. To support all these accusations and to convince the world the US demonstrated evidence of their claims. The evidence provided by the US was not considered by many of the member states of the United Nations to be sufficient for an invasion. The evidence and claims made by the US will be analyzed in detail. Arguments will be made as to how convincing the evidence was. Before starting with the evidence, keep in mind that the evidence provided is the basis to invade a country. This means that the evidence must be solid en ough to form basis of occupation and destroying the complete infrastructure of a country. To take such a step intelligence must be spot on and confirmed by on field sources. The evidence provided in the United Nations meeting is as follows; Evidence Signals Intelligence Few of the intercepted telephone calls were presented as evidence. These included mention of a modified vehicle that required to be hidden from the inspection teams. Others included hiding and cleaning out â€Å"forbidden ammunition†.4 The evidence was aimed at convincing the world that Iraq had been distracting and misguiding UN inspectors to check sites for presence of WMDs. Measures were taken to hide data indicating Iraq’s counter measures against the UN inspection teams. Satellite Imagery Satellite imagery was shown to indicate chemical munitions bunkers. These bunkers were magnified and it was argued that the presence of â€Å"security† and a truck standing nearby, which was identified as a decontamination vehicle, were signs of presence of unconventional weapons.5 The bunkers were shown to be cleared and abandoned before the inspection in the next imagery. Furthermore, a missile site was shown before the inspections to be active by the presence of trucks and cranes in the area. The site was shown to be cleared just before the inspection. Human Intelligence Sources were referred that Saddam Hussein had threatened people if information was given to the inspectors. Interviews held outside Iraq would be considered as treason. People were not allowed to leave the country. Training was imparted to mislead and perform counter intelligence activities against the inspection teams.6 Workers were under house arrests. These claims were aimed at convincing the world that Iraq has been hiding information and misleading the inspection teams. Furthermore, an Iraqi engineer was sited to refer to mobile biological weapons production facility and a civil engineer confirmed the producti on of these mobile factories. In a similar way Al Qaida was suspected to be growing in the country as per the sources. Analysis The evidence presented by signals intelligence is not convincing. Signals intelligence is always a source to register a possible threat. They are confirmed by ground reports. Signals intelligence in different wars needs to be thoroughly filtered and must present the evidence at multiple occasions

Consequences of Attacks via Cyberspace Essay Example | Topics and Well Written Essays - 1250 words

Consequences of Attacks via Cyberspace - Essay Example The consequences of unauthorized access, on the one hand, and the tampering with information, on the other, are enormous, whether accessed in terms of its impact upon individuals, corporate entities or the economy as a whole (Sturdevant, 2005). Indeed, a considerable of the potential consequences of the unauthorised violation of information, or of cyberattacks, highlights the aforementioned. Much has been written about the consequences of cyberattacks and the extent to which the theft, unauthorized access or tampering with information has the potential to wreak havoc upon individual lives, companies and economies. In explaining this, Schwartau (1994) identified three levels of information warfare, each of which had its own unique characteristics, targets and, naturally, consequences. The first level, referred to by Schwartau (1994) as interpersonal Attacks,' focuses on identity theft, both of individuals and of corporations. The successful theft of identity, entailing the gathering of personal/corporate information and records, allows the identity thief to pose as the person/entity in question. Through possession of information such a credit history, driving records, medical files/history and accounts, the identity thief can proceed to harass the entity/person in question and assassinate his/her character or corporate reputation (Schwartau, 1994). While interpersonal attacks, primarily limited to identity threat, are classified as the first level of information warfare, the harm done to victims can take years and substantial amounts of money to repair. As Block (2007) reports, official crime statistics indicate that approximately 5% of all American adults have been victimized and, as a consequence, have witnessed both the destruction of their credit history and, in many instances, their reputation. On the corporate level, however, identity theft may be identified as a serious annoyance more than a problem insofar as the theft of corporate identity is much more difficult than the theft of individual identity and much easier to disprove. That does not mean to imply that it is not problematic or that it does not expose the entity in question to both financial loss and negative publicity but only that its consequences are much more containable than those which result from one of the other two levels of information warfare. Within the context of level two information warfare, referred to by Schwartau (1994) as InfoWar, the consequences are infinitely more serious and substantially more costly. InfoWar, as defined by Schwartau (1994), involves sabotage, the theft of company records, including client and subscriber lists, and industrial espionage. A not uncommon scenario can involve the theft of client and subscriber lists and their subsequent selling to a competitor. In order to highlight the magnitude of the consequences of this act of InfoWar, Gold (2001) discusses the consequences of InfoWar in relation to Encyclopedia Britannica, which was subjected to such a cyberattack incident approximately ten years ago. Its database, containing the names of 3,000,000 subscribers was stolen and sold to a competitor. That database, considered the company's most valuable asset, was conservatively estimated at $1,000,000. Needless to say, the company lost tens of thousands of subscribers, not to mention the financia l loss it incurred (Gold, 2001). InfoWar is not,

Examining The Life Of Influential Leaders History Essay

Examining The Life Of Influential Leaders History Essay What is meant by leadership? Leadership has been described as an influence relationship between leaders and followers who intend real changes and outcomes that reflect their shared purposes (Lim Daft, 2004, p.6). Good leaders are made not born. They grow through their experiences in their life. Therefore, to examine what makes a leader, this essay is going to discover three different people with their name as a legacy of leadership. Great Modern Leader Tun Dr. Mahathir bin Mohamad was the fourth Prime Minister of Malaysia for 22 years. He was the longest serving Prime Minister in Malaysia and also Asia who held the position from 1981 to 2003.  He had a humble beginning of his life. He experienced through World War II when the Japanese invaded Malaya and the return of Britain after the war. These are among other incidents over the course of his youth which has shaped him to become a Prime Minister that came from a modest social background first in the country. What really made Tun Mahathir a leader? Tun Mahathir is known as a man full of ideas and visionary who predicted Malaysia to become a developed country by the year 2020. In such a way, he is a man with a high openness to experience personality. During his tenure as prime minister, he came up with many policies such as Look East Policy and the concept of Sogo Sosha. He developed Malaysia into a modernize nation with these ideas. Moreover, one of the highest buildings in the world which is the Petronas Twin Towers was also his idea. Thus, he has been granted the name of Father of Modernisation. Another profound personality of Tun Mahathirs is his high conscientiousness. He was always an achievement oriented person. This was obvious even when he was young where he obtained excellent results for the Cambridge School Certificate, and later in the medical degree. As prime minister, he wanted to make Malaysia internationally recognize, so he embarked on various large scale national projects such as the production of the first national car, Proton Saga. He was so achievement driven, he ensured that all his endeavours worked out. According to Fiedlers contingency model, Tun Mahathir is a task-oriented leader. If he were given the questionnaire based on the least preferred co-worker (LPC) scale, he would be more uses negative concepts to describe other people and places greater value on task activities than on people. For example, he described his former protà ©gà © Anwar Ibrahim as an impatient man to grab power (Loh, 2009). Malaysia fluctuated between highly favourable and highly unfavourable times when Tun Mahathir still tenure as prime minister. Leader of the  Civil Rights Movement Mahatma Gandhi was the pre-eminent political and ideological leader of  India during the Indian independence movement. He had known as a simple man who wore the traditional Indian  dhoti  and shawl. Gandhi swore to speak the  truth  and propose others to follow. Therefore, he influenced many people included important leaders and political movements. Gandhi helped free the people of India from British rule through non-violent resistance, and got his name known as the Father of the Nation in India. The most dominant trait of Gandhi was his emotional stability personality. In his whole life, he was put into prison for many times both South Africa and India. However, no matter how many times he was imprisoned, his passion for India to independence from British never died. He was jailed for total of 2338 days. He could give up from his goal. But, he was decided to take the pain and worked hard without any complain. Main objective of Gandhi is to seek independence for India. During his early years in South Africa, he protested unjust laws such as discriminatory law. When he returned to India later, he began to organize many other non-violent protests such as the freedom of press (Fischer, 1954). Gandhi was a conscientious person. He was very persistent in ensuring that peoples rights and the laws to be fair. Based on the study of Hersey and Blanchards Situational Theory, Gandhi has taken a directly standpoint which was the Telling style. When he led the mass civil disobedience on salt tax, he knew the consequences of his actions. Yet, his followers were felt insecure because they did not know what would be the results from the Salt March. Therefore, he had to explain to his followers how it works since they had low readiness in how civil disobedience works. Then, he made the first step by selling off a pinch of salt he had made (Fischer, 1954). In the preparation of a strike by the labourers in Kheda, Gandhi put forward four conditions to ensure the success of the strike. In his autobiography, Gandhi wrote that he told them never to resort to violence, never to molest blacklegs, never depend upon alms, and to remain firm, no matter how long the strike continued (Gandhi, 2005, p. 392). This incident shows that even the need for a strike or protest, violence is not the behaviour of Gandhi. Hence, he was a role model of the ethical leader. One of the factors that led to the success of Gandhi was that he had the opportunity to be exposed to gain new experiences and knowledge. He began to read religious books when he studied law in London. He had personally experienced discriminatory criteria that, as a coloured man, he did not get the luxury to sit in the first class coach of a train in South Africa. This is one of the incidents that made Gandhi to be a better person and it led to the beginning of his pursuit of fairness in the law (Gandhi, 2005). Legacy of Courage Leader John Fitzgerald  Kennedy was the  35th President of the United States, serving from 1961 until  his assassination  in 1963. He was the commander of military service during World War II in the South Pacific. After he came back from the war, he desires to turn into political. As President of the United States, Kennedy was the only president has won the Pulitzer Prize. Kennedy had a strong emotional stability personality which was evident during the Cuban Missile crisis in 1962. It was the time that the Soviet missiles under construction in Cuba. Next step of Kennedy was crucial because it may lead to nuclear war between the Soviet Union and the United States. Anyhow, Kennedy did not make any invasion of Cuba such as drastic measures but he spent more diplomatic stance with them. Reflective insights I realized that all leaders no matter what of their race and religion are distinctive in their identity. Their degree of dominance in personality is differentiating them from others. In addition, it seems that the dominant personality will always stand out such as Mahathirs openness to experience and even Gandhis emotional stability. Next, the simplicity of contingency theories is difficult to explain all the variables because in each theory are always shortage in certain areas. It cannot fully explain the effectiveness of leadership in the ideal situation. On the other hand, comparing the personal qualities of purely rational versus ethical leaders is one of the problems. Conclusion Leadership is not easy to achieve. Tun Dr. Mahathir Mohamed, Mahatma Gandhi and Bill Clinton are all great leaders. So, what makes a leader? For me, leader means an individual with ability to solve problems at first and requires a lot of patience and special characteristics.

The Health Risk Associated with a Missing Ingredient in Bottled Water E

The Health Risk Associated with a Missing Ingredient in Bottled Water Nothing in education is so astonishing as the amount of ignorance it accumulates in the form of inert facts. * Henry Adams "We can’t change the bottled water industry, but we can change our own ignorance." –Paul W. Mason You may think that drinking bottled water is healthier than drinking tap water. However, according to a recent Dateline NBC top story on the quality of bottled water, this healthy move is not so healthy after all. Recently, a bottled water company in California was found to be bottling its brand of Yosemite water from a well in Fullerton, right below the LA freeway system (Verhovek 2). While this is happening the American public remains unaware of the dangers of their "healthy" bottled water. This shouldn’t be happening, but due to lax Food and Drug Administration standards and our own ignorance, bottled water sales are up to an amazing sales of 4 billion dollars a year and our health risks are growing at an even faster rate! To further investigate this situation, we must understand the problems we face so that we can analyze the causes, in an attempt to solve for less than healthy water. In order to see the harm that bottled water has on the public, we need to define the problems with bottled water and investigate it’s impending health risks. To do this, we must clarify what defines bottled water. According to the International Bottled Water Association, "Water is classified as ‘bottled water’ or ‘drinking water’ if it meets all applicable federal and state standards, is sealed in a sanitary container and is sold for human consumption" (FAQ’s 1). Bottled water also cannot contain sweeteners or chemical additives and it... ...er." Current Research in Magnesium. John Libbey & Company Ltd.: London, 1996. Mason, Paul. "Calculations of deaths caused by magnesium-deficient bottled water in California." 17 June 1994. <http://www.execpc.com/~magnesium/bottled.html.> (29 September 1998) ---. "Citizens Petition For Mg Fortification." The Magnesium Website. 30 September 1995. <http://www.execpc.com/~magnesium.> (6 September 1998) ---. "Evaluate Your Bottled Water." 8 July 1997. <http://www.execpc.com/~cc/ccwaters.html> (8 September 1998) "Newsletter of the Healthy Bottled Water Association." <Healthy Water Association> (1 June 1997): 1-5 United States. District Court. Case No. C-97-20686 JF. 15 September 1998. Verhovek, Sam Howe. "It’s Wet. It’s Bottled. It Sort of Tastes Like Water." The New York Times Online. 1998. <http://search.nytimes.com> (8 September 1998)

Black and Decker

The black and decker corporation: power tools division| The Case of Black and Decker| The Marketing Plan for The Professional Tradesmen Segment Year 1991/1992| | Executive Summary Gary DiCamillo, Black and Decker’s president of power tools for United States, is reviewing the most recent sales records and figures indicating the professional tradesmen segment’s market share in his office. The research findings are not looking good and surprisingly, he didn’t expect otherwise. It has been almost a decade that this segment is in the bottom half of brand perception.There has not been any more vital time to understand the cause of this setback. This urgency lead him to ask Joseph Galli, the vice president of sales and marketing at Black and Decker, to conduct a thorough research to develop a marketing plan for the year 1991/1992. The new plan is developed to target the major problem in the Professional Tradesmen segment: Low market share among comparatives and no profi tability. After a detailed situation and consumer analysis and evaluating the alternatives, John Galli concluded that professional tradesmen segment needs to be repositioned.After a careful product assessment, Galli realized the professional quality of items produced by B&D is above their major comparatives such as Makita and Milwakee. However, the brand is poorly differentiated from the lower grade products in the consumer segment; the segment which B&D holds the most solid market share among comparatives. The permeation of B&D in consumer segment has tarnished brand perception in professional tradesmen segment; both product lines are offered in the same color: Charcoal Grey!Additionally, due to the already established and extensive negative recognition of professional tradesmen segment among professional buyers of power tool products tagging any product to this brand won’t generate the drastic results that B&D is pursuing. Furthermore, it was Black and Decker’s weak presence in Home Depot, the rapidly growing professional tradesmen product outlet, which was contributing to the problem. They needed to strategically enter this market while emphasizing their position in Home Center and Two-Step distribution channel.Following these realities, Galli knew with almost no profitability in this segment asking for advertising allowances and rebate money is not an option. As a result, he introduced a marketing plan revolving around repositioning the professional tradesmen segment and establishing a new brand entry, backed by B&D service and warranty handling and differentiating products from consumer segment by colorization. 1 Introduction Black and Decker is one of the world’s largest power tool manufactures and the leader of power tool market in United States.In 1991, Black and Decker’s sales record was over $5 billion and the company ranked 7th in brand recognition throughout U. S and 19th in Europe market. The nation’s power tool company leader divides in three segments: consumer, professional industrial and professional tradesmen. The consumer tool segment is offering products for â€Å"at home† use and is the most popular division with proximately $250 million in revenue in 1990. The professional industrial targets the corporates that purchase tools in large quantities for the use of professional employees.The revenue for this segment is estimated $110 Million as well. The professional tradesmen segment is the $420 million size division which represents products that professional individuals such as carpenters and contractors purchase to use on the job sites where they are required to take their own tools. However, this segment generated only $35 million revenue in 1990 with almost no profit. Both consumer and professional industrial segments owned a solid position in the market with 45% and 20% segment shares in power tool market. However, this success did not transfer to the professional tradesmen segment.In 1990, B&D roughly held 9% market share in power tool market in United States. This highlighted the presence of the competitors such as Makita and Milwaukee with 50% and 10% market shares to the senior management of B&D more than ever. Professional tradesmen segment was clearly suffering and falling behind in the dynamic and competitive power tool market. Joseph Galli, the vice president of sales and marketing in Black & Decker decided to conduct an extensive research to find the root of this problem and conclude an alternative.In this research, the problem highlights itself as the professional tradesmen segment’s low market share, no profitability and desperate need to reposition for this segment. Following is the situation analysis of Black and Decker supporting the idea of repositioning the professional tradesman unit. 2 Situational Analysis Internal factors By virtually creating the power tools industry, Black & Decker holds primary strength in the consumer and industrial segments, proved by being ranked #1 in those respected market share positions.By holding large amount of equity in the US and Europe, DeWalt can aggressively be put into the professional tradesmen segment to take the market lead from Makita. Although Black & Decker only holds a 9% share in the current professional tradesman segment, Black & Decker holds the title of being one of the best producers of high quality goods. By repositioning the DeWalt name in the rapidly growing professional tradesmen segment, that 9% market share will quickly increase with the support of our brand recognition and image.With the strong internal factors, the Black & Decker Company has strong potential in building an admirable image in the $420 million professional tradesmen segment. External Factors The professional tradesmen segment, although relatively new, has rapidly been growing compared to the consumer, 7%, and industrial, no growth, segments. Having high market shares in the consumer a nd industrial parts, Black & Decker holds a strong 30% of the total market share. Also growing in importance, are the home centers, The Home Depot being the largest of the quickly growing chain stores of home improvement.Buyers of the professional tradesmen tools also heavily patronize emerging retail distribution outlets, such as The Home Depot and Lowe’s. Competitive analysis Despite the fact that Makita does share 50% of the current market, the current position they hold in brand image is not nearly as positive as Black & Decker. Consumers have regarded Makita as, 3 â€Å"arrogant† and â€Å"dictatorial. † On the other side, Black & Decker has been put in the top ten in the U. S in the aspect of brand strength.One of the main reasons why Makita has grown much success in the past decade was with the help of the new rapid development of home center outlets. A common characteristic shared within the top three manufacturers of the professional tradesmen segment w as that all three offered broad product lines, offering approximately 175 SKU’s each. Consumer Analysis Black & Decker Corporation as a Power Tools Division has been ranked low in the professional tradesmen market. In efforts to increase awareness and market the power tools division in a more competitive way, a consumer study was established and processed.Consumers of different ages, sexes, and races that work in the professional tradesmen field and the general public were asked a series of non-bias questions in order to gain a competitive advantage in the future sales opportunity. In order to do so we needed to study the current trend of consumer awareness and behavior as well as the pre conceived opinion of the Black & Decker product reputation both past and current trends. The following segments were used: Young Adults (ages 15-25), Adult Women (ages 26-60), and Adult Men ages (26-60).Young Adults (ages 15-25): The young adults being mostly single, college age living at ho me with parents or with roommates who typically don’t use power tools were vaguely familiar with the Black & Decker name and not associating as a Power tool brand. Adult Women (ages 26-60) usually homemakers, single moms, have advanced education, professional, and work both outside the home as well as in the home. Of the Adult females surveyed 75% were familiar with the Black & Decker name and had purchased a B&D power tool over any other brand.Of those women, 75% also choose durability over cost when compared to similar items. While most women appear to be more in tune to actual cost of household products such as a Dust Buster when compared to professional grade tools, they still have a more realistic estimate of actual cost when compared side by side. Most women rate 4 Black & Decker as a good-excellent power tool product and would recommend to a friend and purchase additional B&D products. Adult Men (ages 26-60) Most with a higher level of education and with more experienc e using power tools.In some instances adult men and women shared the same opinion but when asked, men choose warranty over compatibility. 56% of adult men rated Black & Decker as a poor choice for a power tool. While women were found to be more willing to purchase additional power tools with the Black & Decker name only 10% of males said they would and most would not recommend B&D as a power tool option. With the above data collected it is determined that dropping the Black & Decker name instead of just Sub branding would better benefit the goals of the company and gain a larger advantage in the market.Having such a negative appeal from the current state is not only discouraging but also provides a more complete analysis of how the consumers view the Black & Decker name, regardless of the quality of an actual item. Alternatives, Pros and Cons The first alternative would focus on B&D consumer and Professional-Industrial market segment which it already maintains the #1 market share. T he professional-Tradesman segment would become an afterthought for B&D, instead focusing primarily on profitability at the expense of market share.B&D research had shown that their tools were highly regarded in the professional industrial segment, for high quality. B&D field test of their products with all identifying marks removed against competitors products which also had all identifying marks removed, showed that product quality was strongly competitive with other brands. This would greatly diminish the Black and Decker brand by deemphasizing the quality in the professional-Tradesman segment. The result would be a negative effect on consumer and industrial segments as well.Brand loyalty and image would suffer greatly while gaining market share for the Professional-Tradesman segment. The second alternative would be to sub-brand B&D product. The brand would have a new name for its professional tradesman products, but would also state â€Å"by Black and Decker†. 5 This alter native would not entirely clear all negative brand perception in the B&D Professional Tradesman segment. Professional Tradesman segment viewed the B&D brand as a product for home instead of job use.This alternative would still carry the negative perception of the B&D brand in the Professional Tradesman segment of the market. B&D quality perception of suppliers quality would remain first to last based on company research. Color was generally regarded as a product differentiator and this alternative would not make any changes in this regard, keeping the B&D tools their respective traditional colors. This alternative would do little to increase market share and revenue.The third alternative, which has been chosen for the best possible outcome, would be to use an entirely different brand name for the B&D Professional-Tradesman segment of the market. The brand name chosen is DeWalt, the brand has storied history in the stationary wood working business since the company was founded in 191 8. DeWalt products were permanently installed on many lumberyards, garnering awareness of the brand, verified by research at 70% and also positively viewed as one of the best by 63% of the professional-tradesman segment of the market.The company was purchased by B&D in 1960, so the brand name could be easily assigned to a B&D product. The color option eventually chosen was yellow, a familiar sign of caution used on many construction sites. The yellow coloring would also differentiate the DeWalt product from many other brands including B&D and many other successful brands in the professional-tradesman segment. This option would theoretically double the market share within three years; operating income would also increase by 2%. RecommendationsThe product chosen to replace the B&D nameplate in the professional tradesman segment is the DeWault. DeWalt brand would position the B&D professional tradesman products a step higher in product quality and reliability, relieving the negative br and association in the respective segment. The color yellow chosen for the product would create instant awareness of the brand amongst its immediate competitors Makita and Milwakee. The price of the DeWalt Professional-Tradesman product would be positioned comparably to the Makita and Milwakee brands.Milwakee and Makita are priced 5% and 10% respectively over current similar B&D products. 6 The distribution channels that will be used include home centers, which include The Home Depot and Home Club. Home centers are increasingly becoming a popular source for professional-tradesman tools. Home centers have a combined yearly sale of 8. 5 million dollar in the professional-tradesman market. DeWalts rise in the marketplace will greatly depend on these types of distribution outlets. Two-steps will be used for distribution as well, including Ace and Servistar.DeWalt will not be offered in discount oriented membership club stores, as they are perceived to be positioning themselves as a â₠¬Å"fathers day gift† The DeWalt brand has an existing 70% awareness rating among Professional-Tradesman, and a 63% positive view by tradesman. The company was founded in 1918 and has been a permanent fixture in lumberyards since, the presence over the years has created most of the existing promotion of the brand. The yellow color of DeWalt tools will help it differentiate itself form other products and also promote itself as being the only yellow tool for Professional-Tradesman on the market.Conclusion The purpose to conduct this marketing plan was to find an alternative to Black and Decker’s decade long failure to own large enough market shares in professional tradesmen segment. Black & Decker has succeeded to position the consumer and professional industrial segments in the top ranked market share among comparatives however, professional tradesmen segment has failed to reach anywhere beyond %9. The internal factor for B&D is that, this company is one of the world†™s largest power tool producers and in the comparison product analysis Black and Decker’s products win over the competitors.This means B&D has the potential to earn the top brand perception that is missing. On the other hand, consumers are the external factor who prefers using B&D products for home use rather than on job sites this is while Makita and Milwaukee are the two preferred brands in professional tradesmen segment. Galli is coming up with three alternatives. The first option is to harvest professional tradesmen channels. This option is vetoed because professional tradesmen segment is growing more rapidly than consumer and industrial segments.Dropping this segment will lead to a huge loss in a long run. The second alternative is to sub-brand. This alternative is ruled out as well since releasing any products under any brand while still tagged to B&D will not lead to increase sales due to extensive negative brand perception in professional tradesmen products. The thi rd alternative is to drop the tainted Black and Decker name and produce a line of products under DeWalt brand, the brand owned by B&D with already established market share and good brand perception.Even though, building a new brand from the ground up takes time (proximately three years) this alternative is highly recommended. DeWalt brand saws have a very high brand recognition and durability. Additionally, this product line will be offered in a new color: Yellow. The color that indicates safety and can easily be recognized and differentiated by customers. Timeline Spring -begin advertisements with print by using our sub-branding method -sub branding would emphasis on the new name De-Walt -prepare for manufacturing and distribution of product for upcoming summerSummer -hold a press conference inviting various professional tradesmen, small and large corporations such as construction companies and small business owners to introduce the new product line and hold demonstrations -offer s ample test tools to professional tradesmen – set up workshops using the new sub-branded power tools to generate a buzz and interest in the new products which would be available for purchase soon -begin distribution among large retailers as well as club stores -increase advertisement both in print, radio and televisionSeptember -evaluate sales -take market surveys of those using the new sub branded product line December -continue to offer demonstrations on the use of the new line -decrease advertisement efforts -offer holiday packages to encourage families to purchase the new product lines for their husbands, fathers, brothers etc. for the upcoming holidays -have successfully created a positive outlook and increased market share and sales of the new sub branded product line by the end of the year

Social Constructionism Theory Of Crime And Media - 1253 Words

Early research in on crime and news media began in the 1900s focused from a sociological viewpoint on the newspapers’ role in influencing cities’ social structures, as well as determining the quality of information that was being produced. Park and Burgess (1921) {theory of human ecology} which, which was used to explain [X]. This sociological approach was adapted from Shaw and Mckay ({1929})to build on into their theory of social disorganization which was later incorporated into preliminary sociologist analysis of crime news reporting (Cadwell, 1932; ::?::). All of which was later refined and redefined by Davis’ 1952 study which incorporated {public opinion} polls to gauge the effect crime news had on newspaper readership. Which led to†¦show more content†¦The first amendment grants the press open access to trials and court records due to it’s ideological premise of a functioning â€Å"democratic society†(Gerald, 1991, p. 4) and that a pu blic and open court system has been a historic convention in the United States. Part of keeping keeping the system of government in check and is allowing public observation and constructive criticism (Burrows, 1982; ::?::).The additive that the press serves to keep the public informed about the workings of the democracy, has clashed with the court system and the sixth amendment, which ensures that defendants have fair and unbiased trials, regardless of the criminal accusations or public opinion (Gerald, 1991). There has in addition been some concern and protections put in place to protect the privacy and right of victims (Burrows, 1982; Gerald, 1991), especially in the cases of rape or juvenile victims. Thus, the first amendment guarantees the press access to information on governmental processes including criminal trials, arrest records and other public records regarding the criminal justice system (Burrows 1982; Gerald 1983; ::?:: ), excluding those cases temporarily or permanent ly redacted, where legally allowed to protect the interests of victims and the accused. An expansion of first amendment rights in 1980’s gave the press increased and slightly unclear access to trialsShow MoreRelatedSocial Constructionism, Positivism and Classicism Essay1826 Words   |  8 Pagesclassicism * positivism * social constructionism The role of theory in contemporary youth justice practice is crucial in shaping and conceptualising relationships between youth and crime. It provides a structure for how youth justice is practiced and helps make sense of today’s issues surrounding the topic. 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