Sunday, May 24, 2020

Negotiating Of A Small Business Negotiation Essay

Negotiating is a practice that allows for two sides to reach common ground and agree upon a specific settlement or transaction. During this at times complicated process, the bargaining sides develop a measure together to move forward in their business process. As a lead negotiator of a small firm, the research and analysis of the sought after contract has to be thoroughly conveyed to the U.S. Government. The small business’s negotiating team should be very familiar with the federal negotiating team and all that the federal government is expecting from the product they desire. As there are hundreds of competitors out there, it is safe to assume that there are multiple products out there. However, the negotiating firm of the small business must use different negotiating gambits and pay particular attention to the body language and examine the language used during the entire process. When a company do their research on doing business deals or negotiating with the federal government, they should use various types of insider reporting to familiarize themselves with this process. Utilizing these various reports enables the business team’s negotiating firm to attain the information necessary to learn what the government is will ing to pay for their GPS systems. During your inquiry process, you want to ask questions that are informative and relative towards the negotiation process, in order to help you close the deal with at the end of the process. By asking these questions toShow MoreRelatedInfluence Of Cultural Differences On International Business Negotiations Essay1077 Words   |  5 Pagesdifferences on international business negotiations In the negotiation practice, many negotiators often do not understand or pay attention to the important influence of the cultural importance of the negotiations. During the international business negotiating the process, some negotiators may have been aware that the different or hard to understand the concrete manifestation. However, some foreign negotiators, in order to maintain a harmonious relationship between the negotiations, they will pay attentionRead MoreAgreements, Political And Trade Negotiations1658 Words   |  7 Pages(400 words) Negotiation is used to handle differences and conflict, to create bridges where there are barriers, and to transact business in a global world. But however important the skill of negotiation is, many people fail at it and can cause long-term resentments between cultures or firms (Dolan and Kawamura, 2015). International negotiations can be put into three different categories which including security, political and trade negotiations (Druckman, 2001). Trade negotiation is the main themeRead MoreFrey Farms Vs Wal-Mart Negotiations943 Words   |  4 PagesMidwest. The Frey family has been in the produce industry for several years serving large and small retailers alike. They service our customers by way of direct store delivery routes and shipments to major distribution centers. Frey Companies are leaders in innovation, research and technology. Their excellent staff is educated with the technical knowledge and personal skills needed to accomplish any and all business needs. Their customers appreciate the value of Homegrown Freshness. (Frey Farms ProduceRead MoreCultural Challenges After Entry : Leadership And Management1215 Words   |  5 Pages2014). Negotiation and conflict resolution Good negotiation skills in the business world have always been an important prerequisite to personal success of individuals and the business success of companies. Almost every one negotiates daily about something. Regardless of whether you consciously begin negotiations the result of the negotiations will depend on how much you know about negotiating and how much you are skilled and experienced in negotiating. Behavior of the negotiators in the business negotiationsRead MoreReflection Paper On Negotiation1535 Words   |  7 PagesNegotiation is a dialogue between two or more people or parties intended to reach a beneficial outcome over one or more issues where a conflict exists with respect to at least one of these issues. This beneficial outcome can be for all of the parties involved, or just for one or some of them. Now-a-days openly dominating a negotiation has pretty much gone by the wayside. An emphasis on listening and building a helpful atmosphere is a more accepted negotiating style for both women and men. When IRead MoreCase Study962 Words   |  4 PagesNegotiation Strategies Articles Analysis University of Phoenix MGT/445 April , 2011 the Electronic Reserve Readings link for the course, the Internet, or other resources to find at least two articles that describe a negotiation situation that employs different negotiation strategies. Describe the negotiation processes used in your selected articles. Compare and contrast those two strategies and how they might apply in your work setting. NegotiationRead MoreWhy Negotiations Occur Within An Organization1124 Words   |  5 PagesIntroduction This research paper pursues two aims. First is to illustrate why negotiations occur within an organization. This will be done through examining the dimensionality of negotiation and dispute resolution. Second is to address some of the challenges of negotiating. Included as a part of this, is an analysis of the different tones and styles to adopt when negotiating, which may aid towards overcoming these challenges. The main aim of this research is to outline the issues and broadly developRead MoreNegotiation Between U.s. And Mexico1689 Words   |  7 Pages Negotiation Between the U.S. and Mexico Angus Macfarlane Southern Utah University This paper reviews the research on negotiation between U.S. and Mexican cultures, provides some data on differences and similarities, offers do’s and don’ts, and concludes with a call for patience when negotiating with other cultures. Cross cultural negotiation can be a trick business. Fisher (1980) writes â€Å"it is naà ¯ve indeed to venture into international negotiation with theRead MoreThe Culture Of Chin Leadership And Management1573 Words   |  7 Pages Negotiation and conflict resolution Good negotiation skills in the business world have always been an important prerequisite to personal success of individuals and the business success of companies. Almost every one negotiates daily about something. Regardless of whether you consciously begin negotiations the result of the negotiations will depend on how much you know about negotiating and how much you are skilled and experienced in negotiating. Behavior of the negotiators in the business negotiationsRead MoreThe Season Of The Nhl Hockey Season1425 Words   |  6 Pagessalary cap during contract negotiations. Could the cancelled season have been prevented? Would there be an agreement for the 2005-2006 NHL season and beyond? If both sides in the negotiations could not reach an agreement and salvage the season, how must the two parties overcome the barriers (Trotschel, Loschelder, Huffmeier, Schwartz, Gollwitzer, 2011) to end the lockout? A thorough analysis of the terms, barriers and powers delineated throughout t he negotiation process will show that a more

Wednesday, May 13, 2020

The Road Not Taken By Robert Frost - 863 Words

The Poem, â€Å"The Road Not Taken†, by Robert Frost is a detailed poem about a conflict in a person’s life, dealing with having to take the right path throughout life. The Narrator of this poem is faced with a predicament when he comes across two paths. The choices that he makes in his life, can alter the future for better or worse. This poem describes his attitude and emotion towards his choices as well as, shows examples of themes, mood, and different literary devices. The title of this poem can specify to either road. The narrator speaks about the road â€Å"less traveled† (line 19). To put it simply, he chooses the road not taken by most travelers. When he chooses the less traveled road, then the other road becomes the road not taken. â€Å"The Road Not Taken†, displays many different themes and ideas. One of major theme is to not be afraid to take chances. The Road is used as a metaphor or symbolism. The Narrator can either take the path that many ot hers have already traveled on or he can be different, by taking the path that is rarely traveled upon. The road splitting is a metaphor for the choices we have to make in life. In particular, in line 6, he talks about thinking about taking one road, but then chooses another. This is a metaphor about thinking about your choices before making them. Nature is also used as a metaphor in the poem. In the beginning, he mentions the woods are yellow, which can conclude that the setting is in autumn. The autumn setting is used as aShow MoreRelatedThe Road Not Taken By Robert Frost983 Words   |  4 PagesThe poem â€Å"The Road Not Taken was written by Robert Frost, a four-time Pulitzer Prize winner in poetry, and also a special guest at President John F. Kennedy’s inauguration (Robert Frost Biography). Frost was born on March 26, 1874 in San Francisco, California and he died of complications from prostate surgery on January 29, 1963. Much of Robert’s popularity was gained throughout Europe (An Analysis of Robert Frost’s Poem: The Road Not Taken). Frost became a poetic force, and the unofficial poetRead MoreThe Road Not Taken by Robert Frost764 Words   |  3 PagesWritten by Robert Frost, â€Å"The Road Not Taken† deals with about making choices in life and how those choices affect your whole life. The meter of this poem is iambic tetrameter, for the most part. In most lines, the meter follows the rule with four iambs, which means that there is one unstressed syllable followed by a stressed syllable. But the meter is not normal since, in some lines, an anapest, which means there are two unstressed syllables followed by one stressed syllable, is substituted forRead MoreThe Road Not Taken By Robert Frost1173 Words   |  5 PagesRobert Frost, one of America’s well-known poets is highly regarded for his realistic illustrations of rural life and poetry which is still relevant in today’s society. After being honoured on nu merous occasions, he became one of America’s most popular public figures. Frosts’ poems reflect his greatness and his life in a variety of ways after he was confronted with such despair and grief after the passing of his father due to tuberculosis at just eleven years of age and his mother who passed awayRead MoreThe Road Not Taken By Robert Frost995 Words   |  4 Pagesthey can only move forward hoping for the best. â€Å"The Road Not Taken†, Robert Frost, 1916. In â€Å"The Road Not Taken† a traveler is strolling through the woods and comes across two different roads he could take, and unable to travel both the poet eventually chooses which path to take. The theme conveyed is about making choices. Frost does this through the use of diction, the use of figure of speech, and the use of imagery. To start with, Frost displays the main idea of decision making by the wordsRead MoreThe Road Not Taken By Robert Frost1055 Words   |  5 Pagesago. Either way, if you admit it now or in the wee hours of the night, like most people, you will come across this question at least once in your life. Robert Frost was able to grasp this raw, vulnerable life changing moment in the palm of his hand. Then he beautifully laid it out in the form of words in the narrative poem â€Å"The Road Not Taken†. Frost is able to take you back to a time when you have been faced with a life-changing decision. Then, causing you to ask yourself â€Å"Did I make the right choiceRead MoreThe Road Not Taken By Robert Frost940 Words   |  4 Pagesâ€Å"The Road Not Taken† was written by Robert Frost in 1916, and it was the first poem in the collection Mountain Interval (Shmoop). Even though it was written many years ago, people of all ages still study this enticing poem. Frost wrote about coming to a fork in the woods and examining which path he should take and whether he might ever come back; the speaker believes each path is fine to take, but he takes the less used path (line 6). He wrote about this decision in clear, standard English. â€Å"TheRead MoreThe Road Not Taken, By Robert Frost968 Words   |  4 PagesPersonal Response 3 Title: The Road Not Taken Text Type: Poem Author: Robert Frost The poem, ‘The Road Not Taken’ by Robert Frost is about the â€Å"roads† and different paths we take in our lives. Frost wrote about a traveler who had to chose between two roads. He had to decide if he wanted to go down the well used or less used path. In the end, he went down the less used path. The theme of decision making and choices is shown in this poem. I think that this is a way of describing the choices we makeRead MoreRoad Not Taken, Robert Frost942 Words   |  4 PagesEnglish 101 Burstrem October 7, 2009 The Road Not Taken Life is full of choices and decisions that could ultimately change the outcome of our lives. In the poem, â€Å"The Road Not Taken† by Robert Frost, a traveler is destined to make that decision. This traveler man has to decide which road to take, one that is frequently traveled, and the one that is not. After contemplating which road to follow, he comes to the decision to take the road less traveled because he doesn’t want to follow inRead MoreThe Road Not Taken By Robert Frost1100 Words   |  5 PagesRobert Frost reflects that poetry â€Å"begins in delight and ends in wisdom†¦.It runs a course of lucky events , and ends in a clarification of life—not necessarily a great clarification, such as sects and cults are found on, but in a momentary stay against confusion† (931). His poem â€Å"The Road Not Taken† is a clarification of life. This paper will analyze and evaluate the formal elements of â€Å"The Road Not Taken† and consid er how these elements work together to fit the author’s purpose and clarificationRead MoreThe Road Not Taken By Robert Frost1297 Words   |  6 Pagesthe poet at the time. The poem I’ll be unveiling is â€Å"The Road Not Taken† by Robert Frost, one of the most well-known poets of the modern literature movement. He lived most of his life in America but moved to the UK a few years before World War 1. (Schmoop, 2008). Frost is known for pioneering the idea that poetry deserves to be spoken out loud, using rhythm and meter, giving his work a traditional ambiance. The title ‘The Road Not Taken’ suggests there is no â€Å"right† path, only the chosen path and

Wednesday, May 6, 2020

Food Safety System Free Essays

Food Safety Information Freezing and Food Safety oods in the freezer — are they safe? Every year, thousands of callers to the USDA Meat and Poultry Hotline have questions about the safety of items stored in their home freezers. The confusion seems to be based on the fact that few people understand how freezing protects food. Here is some information on how to freeze food safely and how long to keep it. We will write a custom essay sample on Food Safety System or any similar topic only for you Order Now F What Can You Freeze? You can freeze almost any food. Some exceptions are canned food or eggs in shells. However, once the food (such as a ham) is out of the can, you may freeze it. Being able to freeze food and being pleased with the quality after thawing are two different things. Some foods simply don’t freeze well. Examples are mayonnaise, cream sauce, and lettuce. Raw meat and poultry maintain their quality longer than their cooked counterparts because moisture is lost during cooking. Is Frozen Food Safe? Food stored constantly at 0  °F or below will always be safe. Only the quality suffers with lengthy freezer storage. Freezing keeps food safe by slowing the movement of molecules, causing microbes to enter a dormant stage. Freezing preserves food for extended periods because it prevents the growth of microorganisms that cause both food spoilage and foodborne illness. Freezing to 0  °F or below inactivates any microbes — bacteria, yeasts, and molds — present in food. Once thawed, however, these microbes can again become active, multiplying under the right conditions to levels that can lead to foodborne illness. Since they will then grow at about the same rate as microorganisms on fresh food, you must handle thawed items as you would any perishable food. Trichina and other parasites can be destroyed by sub-zero freezing temperatures. However, very strict government-supervised conditions must be met. Home freezing cannot be relied upon to destroy trichina. Thorough cooking, however, will destroy all parasites. Does Freezing Destroy Bacteria and Parasites? Freshness and Quality Freshness and quality at the time of freezing affect the condition of frozen foods. If frozen at peak quality, thawed foods emerge tasting better than foods frozen near the end of their useful life. So freeze items you won’t use quickly sooner rather than later. Store all foods at 0  °F or below to retain vitamin content, color, flavor, and texture. The freezing process itself does not destroy nutrients. In meat and poultry products, there is little change in nutrient value during freezer storage. Nutrient Retention The Food Safety and Inspection Service (FSIS) is the public health agency in the U. S. Department of Agriculture responsible for ensuring that the nation’s commercial supply of meat, poultry, and egg products is safe, wholesome, and correctly labeled and packaged. USDA Meat Poultry Hotline 1-888-MPHotline (1-888-674-6854) USDA Photo PhotoDisc Food Safety Whileand InspectionCamping Boating Food Safety Hiking, Service United States Department of Agriculture Freezing and Food Safety Enzymes Enzyme activity can lead to the deterioration of food quality. Enzymes present in animals, vegetables, and fruit promote chemical reactions before and after harvest, such as ripening. Freezing only slows the enzyme activity that takes place in foods. It does not halt them. Enzyme activity does not harm frozen meats or fish and is neutralized by the acids in frozen fruits. But most vegetables that freeze well are low acid and require brief, partial cooking to prevent deterioration. This is called â€Å"blanching. For successful freezing, blanch or partially cook vegetables in boiling water or in a microwave oven. Then rapidly chill the vegetables prior to freezing and storage. Consult a cookbook for timing. Packaging Proper packaging helps maintain quality and prevent freezer burn. It is safe to freeze meat or poultry directly in its original packaging, however this type of wrap is permeable to air and quality m ay diminish over time. For prolonged storage, overwrap these packages as you would any food for long-term storage. It is not necessary to rinse meat and poultry. Freeze unopened vacuum packages as is. If you notice that a package has accidentally been torn or has opened while food is in the freezer, the food is still safe to use; merely overwrap or rewrap it. Freezer burn does not make food unsafe; merely dry in spots. It appears as grayish-brown, leathery spots and is caused by air coming in contact with the surface of the food. Cut freezer-burned portions away either before or after cooking the food. Heavily freezer-burned foods may have to be discarded for quality reasons. Color changes can occur in frozen foods. The bright red color of meat as purchased usually turns dark or pale brown depending on its variety. This may be due to lack of oxygen, freezer burn, or abnormally long storage. Freezing doesn’t usually cause color changes in poultry. However, the bones and the meat near them can become dark. Bone darkening results when pigment seeps through the porous bones of young poultry into the surrounding tissues when the poultry meat is frozen and thawed. The dulling of color in frozen vegetables and cooked foods is usually the result of excessive drying due to improper packaging or overlengthy storage. Freezer Burn Color Changes Freeze Rapidly Freeze food as fast as possible to maintain its quality. Rapid freezing prevents undesirable large ice crystals from forming throughout the product because the molecules don’t have time to form into the characteristic six-sided snowflake. Slow freezing creates large, disruptive ice crystals. During thawing, they damage the cells and dissolve emulsions. This causes meat to â€Å"drip† and lose juiciness. Emulsions such as mayonnaise or cream will separate and appear curdled. Ideally, a food 2-inches thick should freeze completely in about 2 hours. If your home freezer has a â€Å"quick-freeze† shelf, use it. Never stack packages to be frozen. Instead, spread them out in one layer on various shelves, stacking them only after frozen solid. Freezer – Refrigerator Temperatures If a refrigerator freezing compartment can’t maintain 0  °F or below or if the door is opened frequently, use it for short-term food storage. Eat those foods as soon as possible for best quality. Use a free-standing freezer set at 0  °F or below for long-term storage of frozen foods. Keep an appliance thermometer in your freezing compartment or freezer to check the temperature. This is important if you experience a power outage or mechanical problems. The temperature in the refrigerator should be set at 40  °F or below. Check the refrigerator temperature with an appliance thermometer. Food Safety Information 2 Freezing and Food Safety Freezer Storage Times Because freezing keeps food safe indefinitely, recommended storage times are for quality only. Refer to the freezer storage chart at the end of this document, which lists optimum freezing times for best quality. If a food is not listed on the chart, you may determine its quality after thawing. First check the odor. Some foods will develop a rancid or off odor when frozen too long and should be discarded. Some may not look picture perfect or be of high enough quality to serve alone, but may be edible and can be used to make soups or stews. Safe Thawing Never thaw foods in a garage, basement, car, dishwasher, or plastic garbage bag, out on the kitchen counter, outdoors, or on the porch. These methods can leave your foods unsafe to eat. There are three safe ways to thaw food: in the refrigerator, in cold water, or in the microwave. The last two methods may be the fastest, however, the food must be cooked immediately after thawing. . It’s best to plan ahead for slow, safe thawing in the refrigerator. Small items may defrost overnight; most food requires a day or two to completely defrost. Large items like turkeys may take longer, approximately 1 day for each 5 pounds of weight. 2. For faster thawing, place food in a leak proof plastic bag and immerse it in cold water. (If the bag leaks, bact eria from the air or surrounding environment could be introduced into the food. Food may absorb water like a sponge, resulting in a watery product. ) Change the water every 30 minutes. After thawing, cook immediately. 3. When microwave-defrosting food, plan to cook it immediately after thawing because some areas of the food may become warm and begin to cook during microwaving. Refreezing Food thawed in the refrigerator is safe to refreeze without cooking, although there may be a loss of quality due to the moisture lost through thawing. After cooking, foods that were previously frozen are safe to refreeze. If previously cooked foods are thawed in the refrigerator, you may refreeze the unused portion. Freeze leftovers within 3-4 days. Do not refreeze any foods left outside the refrigerator longer than 2 hours; 1 hour in temperatures above 90  °F. If you purchase previously frozen meat, poultry, or fish at a retail store, you can refreeze if it has been handled safely. Cooking Frozen Foods Raw or cooked meat, poultry, or casseroles can be cooked or reheated from the frozen state. However, it will take approximately one and a half times as long to cook. Remember to discard any wrapping or absorbent paper from meat or poultry. When cooking whole frozen poultry, remove the giblet pack from the cavity as soon as you can loosen it. Cook the giblets separately. Read the label on USDA-inspected frozen meat and poultry products. Some items, such as pre-stuffed whole birds, MUST be cooked from the frozen state to ensure a safely cooked product. LOOK FOR THE USDA OR STATE MARK OF INSPECTION The inspection mark on the packaging tells you the product was prepared in a USDA or State-inspected plant under controlled conditions. Follow the package directions for thawing, reheating, and storing. Food Safety Information 3 Freezing and Food Safety Power Outage in Freezers If there is a power outage, the freezer fails, or if the freezer door has been left ajar by mistake, the food may still be safe to use if ice crystals remain. If the freezer has failed and a repairman is on the way, or it appears the power will be on soon, don’t open the freezer door. If the freezer door was left ajar and the freezer continued to keep the food cold, the food should stay safe. A freezer full of food will usually keep about 2 days if the door is kept shut; a half-full freezer will last about a day. The freezing compartment in a refrigerator may not keep foods frozen as long. If the freezer is not full, quickly group packages together so they will retain the cold more effectively. Separate meat and poultry items from ther foods so if they begin to thaw, their juices won’t drip onto other foods. When the power is off, you may want to put dry ice, block ice, or bags of ice in the freezer or transfer foods to a friend’s freezer until power is restored. Use an appliance thermometer to monitor the temperature. To determine the safety of foods when the power goes on, check their condition and temperature. If fo od is partly frozen, still has ice crystals, or is as cold as if it were in a refrigerator (40  °F or below), it is safe to refreeze or use. It’s not necessary to cook raw foods before refreezing. Discard foods that have been warmer than 40  °F for more than 2 hours. Discard any foods that have been contaminated by raw meat juices. Dispose of soft or melted ice cream for quality’s sake. When it is freezing outside and there is snow on the ground, the outdoors seems like a good place to keep food until the power comes on. However, frozen food can thaw if it is exposed to the sun’s rays even when the temperature is very cold. The outside temperature could vary hour by hour and the temperature outside will not protect refrigerated and frozen food. Food may become too warm and foodborne bacteria could grow. Additionally, perishable items could be exposed to unsanitary conditions or to animals. Animals may harbor bacteria or disease; never consume food that has come in contact with an animal. Frozen Cans Cans frozen accidentally, such as those left in a car or basement in subzero temperatures, can present health problems. If the cans are merely swollen — and you are sure the swelling was caused by freezing — the cans may still be usable. Let the can thaw in the refrigerator before opening. If the product doesn’t look and/or smell normal, throw it out. DO NOT TASTE IT! If the seams have rusted or burst, throw the cans out immediately. Wrap the burst can in plastic and dispose of the food where no one, including animals, can get it. Shell eggs should not be frozen. If an egg accidentally freezes and the shell cracked during freezing, discard the egg. Keep any uncracked eggs frozen until needed; then thaw in the refrigerator. These can be hard cooked successfully, but other uses may be limited. That’s because freezing causes the yolk to become thick and syrupy, so it will not flow like an unfrozen yolk or blend very well with the egg white or other ingredients. Frozen Eggs Food Safety Information 4 Freezing and Food Safety FREEZER STORAGE CHART (0  °F or below) Note: Freezer storage times are for quality only. Frozen foods remain safe indefinitely. Item Bacon and Sausage Casseroles Egg whites or egg substitutes Frozen Dinners and Entrees Gravy, meat, or poultry Ham, Hot dogs, and Luncheon Meats Meat, uncooked roasts Meat, uncooked steaks or chops Months 1 to 2 2 to 3 Unopened 12 3 to 4 2 to 3 1 to 2 Item Meat, uncooked ground Meat, cooked Poultry, uncooked whole Poultry, uncooked parts Poultry, uncooked giblets Poultry, cooked Months 3 to 4 2 to 3 12 9 3 to 4 4 2 to 3 to 12 4 to 12 Soups and Stews Wild game, uncooked 8 to 12 Food Safety Questions? Call the USDA Meat Poultry Hotline If you have a question about meat, poultry or egg products, call the USDA Meat and Poultry Hotline toll free at 1-888-MPHotline or 1-888-674-6854, TTY: 1-800-256-7072. The hotline is open year-round Monday through Friday from 10 a. m. to 4 p. m. EST (English or Spanish). Listen to timely recorded food safety messages at the same number 24 hours a day. Check out the FSIS Web site at www. sis. usda. gov. Ask Karen! FSIS’ automated response system can provide food safety information 24/7 and a live chat during Hotline hours. Send e-mail questions to MPHotline. fsis@usda. gov FSIS encourages the reprint and distribution of this publication for food safety education purposes. However, USDA symbols or logos may not be used separately to imply endorsement of a commercial product or service. AskKaren. gov The USDA is an equal opportunity provider and employer. Revised May 2010 How to cite Food Safety System, Essays

Tuesday, May 5, 2020

Metabical Case free essay sample

The weight loss drug vailable in three four-week packages. The four week packaging was at the specific point where the consumer did not have to spend too much money to buy it, yet got invested in the product enough that they would come back to buy the second and third portions Marketing Research According to the US survey 34% overweight 25. % obese 4. 7% severely obese Health care providers were positive about the prospects of weight loss drugs. Responses of individuals: indicates 12% would immediately opt for such a solution. Focus group: Need of Prescription-strength drug with FDA approval clinical results o backup weight loss results. Decision making The process of decision making for the consumers would follow the hierarchy of effects and would include the following steps Users involved in word of outh publicity First prescription drug to be approved by the FDA specifically for weight loss of overweight individuals credibility First prescription drug for BMI of 25-30 It worked on low dose formulation hence stress on liver and heart was lesser Side effects were less severe and conditional Behavioral modifications and healthier eating habits Results were seen on an average in 12 weeks More comprehensive support plan The above advantage could be used for positioning in the following ways: Premium pricing as it is the only FDA approved prescription drug for weight loss. We will write a custom essay sample on Metabical Case or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Strikingly different from dietary supplements for weight loss Segmentation Targeting multi cluster segmentation Demographic Income levels High Income group, since they are ready to pay out of their pockets. Gender- Females are more weight conscious. Age: 35+ Education: college plus Psychographic : Based on, Physical activity, Food preferences, Nutrition, Self image, Overall health l want to be healthier I want to fit into my skinny Jeans Geographic : US is the largest geographic segment where 65% of the entire adult population is over-weight, obese or severely obese . Targeting customers with a BMI of 25-30 Positioning Strategy Positioning as a Ã'›Life saving drug Those 20 extra pounds can kill you. Being overweight leads to heart disease, high blood pressure, diabetes Its time to get Healthy- Metabical can help. Positioning as a Ã'›Motivational Therapeutic drug Discover a happier and a more attractive you Increases confidence Boosts self- esteem Marketing Communication Strategy Electronic media TV Radio Social media Print media NEWS Magazines Viral media DTC and prescriber advertising Ã'›Free lunch pre launch program Metabical Challenge Biggest looser contest Medical education events Thank you